Jack Quaid Jokes He’s a Supermodel After Starring in New Bonobos Campaign: ‘I Guess I Can Add That to My Resume’

SpeakingNews newsroom brief · 1h ago · 1 min read · via variety.com

Jack Quaid isn’t giving up his acting career, but the “Boys” star jokes he’s on his way to becoming a supermodel now that he stars in the Fall 2026 campaign for menswear brand Bonobos. “I guess I can add that to the résumé,” he cracks. The campaign is an episodic video series fea

The latest Bonobos campaign featuring Jack Quaid is making waves, and it's not just about the clothes - it's about the clever marketing move to cast a popular actor in a starring role. By partnering with Quaid, Bonobos is likely trying to tap into the actor's fanbase and appeal to a younger demographic. This strategy is nothing new in the fashion industry, where celebrity endorsements can make or break a brand.

Quaid's humorous take on his new role as a "supermodel" adds a lighthearted touch to the campaign, and his willingness to poke fun at himself is likely to endear him to fans. The fact that the campaign is an episodic video series also suggests that Bonobos is invested in creating engaging, high-quality content that will keep viewers coming back for more. This approach is in line with the current trend of fashion brands prioritizing storytelling and experiential marketing over traditional advertising methods.

As the campaign unfolds, it will be interesting to see how Quaid's involvement impacts Bonobos' sales and brand awareness. Will the actor's fans flock to the brand, and will the campaign's episodic format keep viewers engaged? The success of this campaign could also pave the way for more actors to explore modeling and brand partnerships, blurring the lines between the entertainment and fashion industries. With the rise of social media and influencer culture, it's likely that we'll see more collaborations like this in the future, and it will be worth watching to see how they play out.

Originally reported by variety.com. SpeakingNews adds analysis for culture, style & media readers.

Originally reported by variety.com. SpeakingNews curates and briefs the culture, style & media stories that matter. Our editorial policy →
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