Prime Video International Boss Urges TV Industry to Embrace AI: ‘It Doesn’t Replace Imagination, It Amplifies It’
Prime Video international boss Kelly Day has urged the TV industry to embrace change, including AI. Speaking at the Royal Television Society convention in London, Day, who is VP for international at Prime Video and Amazon MGM Studios, listed the ways that AI is being used to spee
The TV industry is at a crossroads, and Prime Video's international boss Kelly Day is sounding a clarion call for embracing change, specifically the integration of artificial intelligence (AI) into content creation. Day's assertion that AI "doesn't replace imagination, it amplifies it" is a crucial perspective, especially as the industry grapples with the potential benefits and pitfalls of this technology.
Day's comments come at a time when AI is increasingly being used in various aspects of the TV production pipeline, from scriptwriting to editing. By highlighting the ways in which AI can speed up processes and enhance creativity, Day is positioning Prime Video as a leader in the adoption of this technology. This is significant, given the competitive nature of the streaming landscape, where innovation and efficiency are key differentiators.
As the industry continues to experiment with AI, it's worth watching how Prime Video and other streaming giants choose to deploy this technology in the coming months. Will we see more AI-generated content, or will AI be used primarily behind the scenes to optimize production workflows? Additionally, how will the industry address concerns around AI and job displacement, and what new opportunities will arise for creatives and technologists alike?
Originally reported by variety.com. SpeakingNews adds analysis for culture, style & media readers.